The Man Who Made It Possible　Canon and TAKESHI MITARAI [単行本]

The Man Who Made It Possible　Canon and TAKESHI MITARAI の 商品概要

• 目次

  Chapter 1　Voices Echoing in the Birch Woods
  Chapter 2　Leaving Medicine, Wartime Hardships
  Chapter 3　A Fresh Start, and a Dream of　Becoming the World’s Best
  Chapter 4　Castle Building and the“German-Japanese War”
  Chapter 5　Through the Depression
  Chapter 6　The “Premier Company” Plan and　the AE-1 Revolution
  Chapter 7　Within the International Community
  Chapter 8　Takeshi Mitarai and Canon’sCorporate Culture

• 内容紹介

  What made Canon the world's number 1?
  In the 1950s, Canon's cameras were rejected in the US, where "made in Japan" cameras would not sell. After that, despite some difficult moments - such as the spectacular failure of a new product, the 1965 recession and withdrawal from Ginza, competition in the calculator market, and a period without a dividend - they never gave up on the ideal of becoming a world-class company, and eventually rose to the top of the world. Relive the journey of Takeshi Mitarai and Canon through human drama! Based on interviews in Europe, North America and Southeast Asia.

• 著者について

  Katsumi　Kato (カツミカトウ)
  1937年秋田市生まれ。1960年以降、大阪在住。雑誌、PR誌などの編集に携わり、1972年現代創造社編集部入社。著書に『花のごとく影のごとくー森田トクノ八十四年の生涯』『ある少年の夢ー京セラの軌跡』（以上、現代創造社）『生保業界のニューパワー　住友生命』『ニューエレクトロニクスを拓く　シャープ』（以上、朝日ソノラマ）『京セラ超成長の秘密』（講談社）などがある。

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