7 Things to Know to be Successful in Business in Japan（ごきげんビジネス出版） [電子書籍]

7 Things to Know to be Successful in Business in Japan（ごきげんビジネス出版） の 商品概要

• As a global business leader with strong marketing and international background, she has worked at Panasonic, Novartis and Quintiles (Japanese, European and American global companies, respectively). For Panasonic global web initiative, she set up panasonic.net changing from matsushita.co.jp/en. As the head of marketing of Quintiles Japan, she contributed to businesses in 3 customer segments; Japanese companies going global, foreign SMBs entering the Japanese market and global MNCs operating in Japan. Leveraging such experiences, she is consulting foreign SMBs entering and doing business in Japan and Japanese companies going global.
  
  【PROFILE】
  Megumi Oyanagi
  
  As a global business leader with strong marketing and international background, she has worked at Panasonic, Novartis and Quintiles (Japanese, European and American global companies, respectively). For Panasonic global web initiative, she set up panasonic.net changing from matsushita.co.jp/en. As the head of marketing of Quintiles Japan, she contributed to businesses in 3 customer segments; Japanese companies going global, foreign SMBs entering the Japanese market and global MNCs operating in Japan. Leveraging such experiences, she is consulting foreign SMBs entering and doing business in Japan and Japanese companies going global.
  
  

• 目次

  Part 1: Key factors to understand the business environment
  Chapter 1: Why do business in Japan now?
  Chapter 2: What are challenges and obstacles in doing business in Japan?
  
  Part 2: The 7 Steps for Success
  Step 1: Think globally - take Japanese market into consideration from early stage
  Step 2: Do sufficient research and develop strategy
  Step 3: Define positioning, products, distribution channel well in particular
  Step 4: Establish “Glocal = Global + Local” flow of the total process
  Step 5: Network with experts around the globe to leverage global assets while adapting to local
  Step 6: Leverage the Internet and mix online with offline
  Step 7: Acknowledge that "Japanese way" is quite different from yours
  
  Part 3: Case studies
  Case 1: Global FCMG Companies (P&G, Nestle, Coca-Cola) ? Successfully entered to penetrate the Japan market although local counterparts are still strong
  
  etc
  

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