TURNAROUND Schick Japan The Proven Recipe for Corporate Transformation（幻冬舎） [電子書籍]

TURNAROUND Schick Japan The Proven Recipe for Corporate Transformation（幻冬舎） の 商品概要

• Maintaining the status quo is to accept eventual decline.
  
  What did Schick Japan do to realize a dramatic corporate turnaround in just two years rather than rest on its laurels as the undisputed champion in its field?
  
  Schick Japan can boast of having the number one share of the domestic wet shaving market through the selling of razors, shaving agents, and other such products. The company reigned as the leader in this market over the course of three decades, maintaining its hold on around half of the domestic market throughout this period. Yet, with a market that is growing smaller as the population of Japan shrinks and demand for shaving floundering for a time because of COVID-19, the environment in which the company operates can hardly be said to provide grounds for optimism. Even though the company had been maintaining a firm hold on the biggest slice of the market, its operational performance had seemingly plateaued.
  
  Recognizing the potential crisis that this situation represented, the company invited the author of this book, who had previously achieved corporate turnarounds for several foreign-affiliated beauty-related companies, to serve as its representative director and embark on a process of transformation to hopefully allow growth to rebound. While pressing forward with everything from product development to a structural transformation encompassing marketing and distribution channels and other elements, the author harnessed the strengths of the Schick brand that had been built up to that point in time and proceeded to expand the beauty category to which skincare and hair removal products belonged and cultivate new target markets consisting of women and young people. In just two years, the company successfully achieved a turnaround to become a beauty grooming company that provides not just wet shaving products but also skincare and other total grooming solutions. In fiscal year 2024, the company managed to post substantially higher results on a year-over-year basis in terms of both sales and profit.
  
  
  
  This book carefully lays out the author’s recipe for a corporate turnaround-his approach for each process that was taken to achieve a corporate turnaround in two years. In addition to his approach for achieving a turnaround-one that involves redefining the company’s raison d'etre (purpose), formulating and instilling what the company should aspire to become (vision), drafting a strategy, and simplifying and rebuilding an organization to expedite decision-making-this book specifically outlines what was done to change employees’ mindset and behaviors and make them into a driving force for achieving a turnaround.
  
  
  
  Written for every management executive thinking about embracing a corporate turnaround for their own company, this book is full of advice on how to successfully pull off a transformation.
  
  【Authors' profiles】
  Hideo Goto
  
  Born in 1973, Hideo Goto graduated from Meiji University’s School of Commerce.
  He began his career at Johnson & Johnson K.K. in 1996, where he developed expertise in both sales and marketing.
  During that time, he earned an MBA from the Thunderbird School of Global Management in the United States.
  In 2005, he joined Nihon L’Oreal K.K., where over the next eleven years he held a series of senior leadership positions in Japan and Taiwan, including Division General Manager
  across multiple businesses.
  There, he built a strong reputation for business turnaroundand growth leadership.
  He later joined Henkel Japan Ltd., where from 2017 he served as Country General Manager for Japan and Korea, overseeing both the consumer and professional beauty businesses and
  leading a rapid turnaround followed by accelerated growth.
  In 2022, he was appointed President and Representative Director of Schick Japan, where he led the company’s corporate transformation.
  Since 2025, he has served as Senior Vice President, North Asia, at Edgewell Personal Care and as President of Schick Japan K.K.
  

• 目次

  Introduction
  
  Episode 0
  Thirty Consecutive Years of Market Leadership
  Why Schick Japan, the Undisputed Market Leader,
  Still Felt a Healthy Sense of Urgency
  
  Invitation to a New Challenge
  The Path to Corporate Transformation
  A Lack of Purpose, Vision, and Strategy
  Innovation Stagnation
  Organizational Rigidity Caused by Top-Down Management
  Ad Hoc Measures Are Not the Answer
  Declining Engagement and Motivation
  The Need for Strong Leadership to Drive a Turnaround
  
  Episode 1
  A Leading Company in the Shaving Industry Aspires to Reach
  Even Greater Heights
  The Recipe for Bold Corporate Transformation
  
  The Essential Process for Corporate Transformation
  Defining a Practical Recipe for Corporate Transformation
  Recipe Step 1 Defining and Embedding the Purpose
  and Vision
  Recipe Step 2 Developing the Portfolio Strategy
  Recipe Step 3 Restructuring the Organization
  Recipe Steps 4 and 5 Earn Early Wins /
  Recognition & Celebration
  Recipe Step 6 Transforming and Embedding
  Corporate Culture
  
  Episode 2
  Turnaround Recipe: Step 1
  Defining and Embedding the Purpose and Vision
  The First Step Toward Becoming a Beauty Grooming Company
  
  Schick Japan’s Purpose and Vision
  The Significance of Defining the Purpose and Vision
  The Process of Defining the Purpose and Vision
  at Schick Japan
  One-on-One Meeting That Helped Instill the Purpose and
  Vision of the Company
  Instilling the Purpose and Vision through Daily Operations
  Evaluating Understanding in Quarterly Roundtable Sessions
  Beauty Ambassadors and the Beauty Awards
  Visualizing the Vision = Fully Renovating the Head Office
  
  Episode 3
  Turnaround Recipe: Step 2
  Developing the Portfolio Strategy
  Refining Schick’s Strengths as a Game Changer in the Industry
  
  Restructuring Our Portfolio
  Strategic Focus and Prioritization of Brands
  Launching New Brands to Cultivate New Markets
  A Growth Strategy Consisting of Three Pillars
  Developing an Organization Centered
  on Japanese Consumers
  Embodying Authentic Beauty Grooming
  How the Portfolio Strategy Was Developed
  Creating Joyful In-Store Experiences
  
  Episode 4
  Turnaround Recipe: Step 3
  Restructuring the Organization
  Assembling the Right Team to Execute the Strategy
  
  Why Organizational Transformation
  Is Essential to Corporate Transformation
  Simplifying the Organization Through Restructuring
  Establishing New Organizations
  to Drive Strategic Growth
  Defining Roles First, Then Placing the Right People
  Speed Is Essential for Organizational Change
  
  Episode 5
  Turnaround Recipe: Steps 4 and 5
  Earn Early Wins / Recognition & Celebration
  Highlighting Achievements to Boost Morale Across
  the Organization
  
  The Effects of Recognition and Celebration
  Encouraging Employees to Recognize
  and Celebrate One Another
  Providing Recognition and Celebration
  upon the Achievement of Short-Term Results
  Fostering Daily Recognition
  Celebrating Progress in Stages Each Quarter
  Hosting a Memorable Annual Celebration Event
  
  Episode 6
  Turnaround Recipe: Step 6
  Transforming and Embedding the Corporate Culture
  Changing Employees’ Mindsets and Behaviors
  through Experiences of Success
  
  Importance of Corporate Culture
  Schick Japan’s Four Value Words
  The State of Corporate Culture When
  I Assumed the Presidency
  Learning Value-Based Behaviors
  Through Experience Learning
  Establishing a Link Between Experiences of Success
  and Value Words
  Approaches to Instilling and
  Embedding Corporate Culture
  
  Episode 7
  Leading the Industry F Forward as a Market Leader
  
  Results of Schick Japan’s Corporate Transformation
  Key Points for Putting the Transformation
  Recipe into Practice
  Future Outlook for Schick Japan
  Using the Power of Beauty to Change
  Lives in Japan and Beyond
  In Conclusion
  

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