TURNAROUND Schick Japan The Proven Recipe for Corporate Transformation（幻冬舎） [電子書籍]

TURNAROUND Schick Japan The Proven Recipe for Corporate Transformation（幻冬舎） の 商品概要

• "Maintaining the status quo is to accept eventual decline.”
  
  How did Schick Japan achieve a dramatic corporate turnaround in just two years, rather than resting on its laurels as the undisputed champion of its field?
  
  Schick Japan holds the number one share of the domestic wet shaving market with its razors and shaving agents, and for three decades, it has led that market with around half of it. Yet the market is shrinking along with Japan's population, and demand for shaving floundered for a time because of COVID-19. Even while keeping the biggest slice of the market, the company's performance had seemingly plateaued.
  
  Recognizing the crisis this represented, the company invited the author of this book, who had previously achieved turnarounds at several foreign-affiliated beauty companies, to serve as its representative director and revive growth. Pressing forward with everything from product development to a structural transformation of marketing and distribution channels, he harnessed the strengths of the Schick brand to expand into the beauty category of skincare and hair removal and to cultivate the new target markets of women and young people. In just two years, the company became a beauty grooming company providing not just wet shaving products but total grooming solutions, and in fiscal year 2024, it posted substantially higher sales and profit year over year.
  
  
  
  This book lays out the author's recipe for a corporate turnaround: his approach to each process along the way, from redefining the company's raison d'etre (purpose), formulating and instilling what it should aspire to become (vision), and drafting a strategy to rebuilding a simpler organization that decides faster. It also outlines what was done to change employees' mindset and behaviors and make them a driving force for the turnaround.
  
  Written for every executive contemplating a turnaround of their own company, this book is full of advice on how to pull one off successfully.
  

• 目次

  Introduction
  
  Episode 0
  Thirty Consecutive Years of Market Leadership
  Why Schick Japan, the Undisputed Market Leader,
  Still Felt a Healthy Sense of Urgency
  
  Invitation to a New Challenge
  The Path to Corporate Transformation
  A Lack of Purpose, Vision, and Strategy
  Innovation Stagnation
  Organizational Rigidity Caused by Top-Down Management
  Ad Hoc Measures Are Not the Answer
  Declining Engagement and Motivation
  The Need for Strong Leadership to Drive a Turnaround
  
  Episode 1
  A Leading Company in the Shaving Industry Aspires to Reach
  Even Greater Heights
  The Recipe for Bold Corporate Transformation
  
  The Essential Process for Corporate Transformation
  Defining a Practical Recipe for Corporate Transformation
  Recipe Step 1 Defining and Embedding the Purpose
  and Vision
  Recipe Step 2 Developing the Portfolio Strategy
  Recipe Step 3 Restructuring the Organization
  Recipe Steps 4 and 5 Earn Early Wins /
  Recognition & Celebration
  Recipe Step 6 Transforming and Embedding
  Corporate Culture
  
  Episode 2
  Turnaround Recipe: Step 1
  Defining and Embedding the Purpose and Vision
  The First Step Toward Becoming a Beauty Grooming Company
  
  Schick Japan’s Purpose and Vision
  The Significance of Defining the Purpose and Vision
  The Process of Defining the Purpose and Vision
  at Schick Japan
  One-on-One Meeting That Helped Instill the Purpose and
  Vision of the Company
  Instilling the Purpose and Vision through Daily Operations
  Evaluating Understanding in Quarterly Roundtable Sessions
  Beauty Ambassadors and the Beauty Awards
  Visualizing the Vision = Fully Renovating the Head Office
  
  Episode 3
  Turnaround Recipe: Step 2
  Developing the Portfolio Strategy
  Refining Schick’s Strengths as a Game Changer in the Industry
  
  Restructuring Our Portfolio
  Strategic Focus and Prioritization of Brands
  Launching New Brands to Cultivate New Markets
  A Growth Strategy Consisting of Three Pillars
  Developing an Organization Centered
  on Japanese Consumers
  Embodying Authentic Beauty Grooming
  How the Portfolio Strategy Was Developed
  Creating Joyful In-Store Experiences
  
  Episode 4
  Turnaround Recipe: Step 3
  Restructuring the Organization
  Assembling the Right Team to Execute the Strategy
  
  Why Organizational Transformation
  Is Essential to Corporate Transformation
  Simplifying the Organization Through Restructuring
  Establishing New Organizations
  to Drive Strategic Growth
  Defining Roles First, Then Placing the Right People
  Speed Is Essential for Organizational Change
  
  Episode 5
  Turnaround Recipe: Steps 4 and 5
  Earn Early Wins / Recognition & Celebration
  Highlighting Achievements to Boost Morale Across
  the Organization
  
  The Effects of Recognition and Celebration
  Encouraging Employees to Recognize
  and Celebrate One Another
  Providing Recognition and Celebration
  upon the Achievement of Short-Term Results
  Fostering Daily Recognition
  Celebrating Progress in Stages Each Quarter
  Hosting a Memorable Annual Celebration Event
  
  Episode 6
  Turnaround Recipe: Step 6
  Transforming and Embedding the Corporate Culture
  Changing Employees’ Mindsets and Behaviors
  through Experiences of Success
  
  Importance of Corporate Culture
  Schick Japan’s Four Value Words
  The State of Corporate Culture When
  I Assumed the Presidency
  Learning Value-Based Behaviors
  Through Experience Learning
  Establishing a Link Between Experiences of Success
  and Value Words
  Approaches to Instilling and
  Embedding Corporate Culture
  
  Episode 7
  Leading the Industry F Forward as a Market Leader
  
  Results of Schick Japan’s Corporate Transformation
  Key Points for Putting the Transformation
  Recipe into Practice
  Future Outlook for Schick Japan
  Using the Power of Beauty to Change
  Lives in Japan and Beyond
  In Conclusion
  

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